If one does a Google search for 'hampers with bite', concerningly, the first entry to appear is its chief competitor. HwB is position number four on the results page.
On a more positive tone, HwB has changed its home page offering, with Chinese New Year hampers among those displaying. It's always quick to do this which tells me it's nimble, and cognisant that it has to sell more hampers outside of the historical Christmas peak.
I couldn't imagine it sells many of these, but hopefully I am incorrect.
Ann: Trading update, page-11
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