lol reggierabbit, stock speculators forget that there is an...

lol reggierabbit, stock speculators forget that there is an underlying company that is represented by the share price.

Its not a simple case of 'flick a switch' and update the market on a successful turnaround.

Management has stated their intended policy and actions:

"and we are taking the actions necessary to mitigate the financial impact of this difficult environment continuing.“dusk has continued to open new stores during the second half and expects to finish FY23 with145 stores, an increase of 13 stores on FY22. The performance of these new stores as a group isin line with expectations.“We continue to invest in product innovation across our entire offer. We remain laser-focused on pricing, margin and cost discipline and our inventory position is clean and well balanced."

But the reality is we are going into just the start of what is a highly anticipated consumer downturn. How long it lasts for and the depth of the downturn are unknown!!! Hence the market's savage reaction.

The good news, I think the probability of DSK going kaput is low. They have no debt and even better have net cash on hand, so from a management point of view, management have acted responsibly knowing that we are going into this downturn.

Now we just wait and see how everything evolves.