"The sales team won’t be cheap, nor should they be"........................Michealjob
of course it may sell itself, the old fashioned way...................word of mouth!
really good products/services usually have an element of being self-promoting, especially given the money this thing claims to save.
(ps, will this make the exr pipeline cheaper to build,LOL! they might need this technology as they have only 1 customer to sell to, China, and hence little bargaining power, so saving on pipelines will be a bonus)