Yes, how is it not price sensitive?
Divan.TV's strategy is to target the Russian speakers abroad. They have now partnered with TV2U as they have the necessary technology to ingest the Russian/Ukranian channels abroad.
The following link highlights the opportunities here:
http://uadn.net/2015/02/26/divan-tv...er-generated-channels-worldwide-via-smart-tv/
Ann: TV2U & Divan.TV Agreement, page-10
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