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Ann: TV2U Launches TV2U Africa with Local Partner, page-3

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    TV2U LAUNCHES “TV2U AFRICA” WITH LOCAL PARTNER TV2U International Limited (ASX: TV2) (TV2U or Company) is pleased to announce it has entered into a commercial licensing agreement with Africa Enterprise Media Group (AEMG), the leading South African digital and broadcast technology provider, to launch and market its leading edge video content delivery platform under the brand name “TV2U Africa”. Overview TV2U has licensed its technology and brand assets to AEMG to enhance the full-service OTT streaming platform already offered to customers by AEMG in the region. TV2U Africa will supersede AEMG’s existing direct-to-consumer service, with TV2U replacing AEMG’s incumbent technology provider. It will also power the branded, fully managed content platform already offered to AEMG’s ISP, mobile operator, and content rights holder clients in South Africa and other countries in this heavily populated and economically developing region. Other highlights: • 10,000 existing active subscribers will immediately be brought onto TV2U’s platform. These stem from AEMG’s existing streaming service that serves end-users across South Africa, Namibia, Mozambique, and Botswana. • TV2U Africa is on track to be operational as a multi-tenanted streaming service within four weeks and the parties are targeting attracting up to one million paying subscribers in the first 12 months. • Following initial deployment, the advanced data analytics capabilities offered by TV2U’s platform will be leveraged to further drive revenue potential across the region. • The platform and branding partnership also sets a foundation for the parties to share premium African and international video content. Scope of the licensing agreement From commencement, AEMG will have exclusive rights to utilise the TV2U platform and brand in South Africa and to promote the TV2U platform and brand on a non-exclusive basis across the rest of Africa and the Middle East. Subject to performance, AEMG may be offered exclusive rights to promote the TV2U platform and content in other countries across the region. Under the terms of the licensing agreement, TV2U and AEMG will operate a revenue share model. This will extend to net revenue and also additional revenues generated through the deeper userlevel advertising that is capable via TV2U’s platform and leading edge digital analytics capability. International Limited ACN 110 184 355 Corporate Head Office Level 2, 35 Outram Street West Perth Western Australia 6155 www.tv2u.com [email protected] _______________________________________________________________________________________________ _______________________________________________________________________________________________ GLOBAL OFFICE LOCATIONS BRAZIL INDONESIA MALAYSIA PERTH SINGAPORE UNITED KINGDOM The commercial licensing agreement will run for an initial 36-month period, with an option for a further 36-month term. Further extensions will then be by agreement of the parties. The licensing agreement also allows AEMG to act as a regional reseller of TV2U’s technology. TV2U’s technology will be instrumental in supporting a full range of content delivery capabilities, including subscription streaming and TVOD. The latter is particularly important for growth, with many consumers in South Africa and the region paying for their content on a PAYG basis. Through AEMG’s existing relationships with ISPs in the region, the TV2U Africa offering will make it easy for both parties to tap into this significant market opportunity with an end-to-end managed solution to launch quickly and capture market share across this heavily populated and economically developing region. TV2U’s technical capabilities By being able to reliably deliver content over challenging network environments including those suffering from high packet loss, and also offering a feature-rich app suite, TV2U is able to better meet the needs of AEMG’s customer base. Ivan Bridgens, CEO at AEMG, said: “As we expand to target new opportunities in this heavily populated and economically developing region, and after looking at all comparable solutions, TV2U was the only provider that could meet our feature specification and multi-tenanted platform requirements. Combined with TV2U’s strong heritage in the OTT space and the expertise of its team, we’re looking forward to bringing a truly next-generation OTT streaming service to millions of endusers in Africa and across the region.”
 
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