This is really good. The pharmacy market in the UK is very different to here. On my street in Sydney there are about 6 pharmacies. On the same street in the UK there would be 3, and 2 of them would probably be Boots.
It's also a place where a lot of people go to buy their lunch (the famous Boots Meal Deal). The footfall in each store must be massive. If Mute gets a decent placement on the shop floor it should definitely sell.