I would imagine that the Digital Human lends itself more to a conversational type of discussion where the business owner needs to make a connection to the users.
So for example Coaches that provide 1:1 sessions but don't have any more time left in the calendar, could expand by using the Digital Human to provide additional sessions. Therapists for the elderly, where having the same persona to talk to is desired for continuity of experience.
I also see it as useful inside a business for onboarding/orientation type activities, where you need consistency of messaging and no gaps in the information transferred to the new-hire.
In my mind it would be less useful for call centre type operations, like Telstra/Qantas, because the standard faceless chatbot is sufficient. To some extent this may be borne out by the experience of Uneeq that had early contracts with a car manufacturer and airline, which were not renewed.
Unith gives a good idea of potential example use cases on the website, but ultimately the market is going to find out what does and does not work for each particular industry.
For sure there is a lot of potential here and the launch is only the start of the journey.
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Ann: Unith to launch interFace in September 2024, page-137
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