$9.80 per share is only the ad-spend side of the business. You are right analysts are morons walking text books not business people.
$10.42 is too low as company is investing to improve margins, speed to market and new markets. Opening doors in Japan and Europe soon and enterprise starting to show small signs. If there is a better-than-expected pick up in enterprise towards end of the year.. $10.42 is peanuts.
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