AHZ are not selling bread and milk
They are selling precise medical devices for implantation and if as they claim they are the gold standard then surgeons will use them ( rate of adoption will be slow - habits and what works " best in their hands " will be barriers to acceptance )
I would not want any medical implant to be chosen on cost esp if kids are involved.
The " consumer " here couldn't care less what the companies margin is if it is " saving lives "
Also if you hold the patents and approvals then the " opposition " can't compete any way .
AHZ needs to tell its owners how much they expect to profitably make on this field of sales . The specific breakdown they can keep to themselves.
I just fear that this could be another money pit until they get scale .
Ann: Update on Admedus shaped patch product franchise, page-24
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