Maybe SYT wanted to shout from the rooftops but BA wanted to keep everything hush hush. In other words, no point of reference for SYT to go to other customers & say, "hey, look who else is using our product". If the margins were very thin, with the major benefit that SYT could use BA as a reference, then no point continuing with the partnership if they don't even get that. May as well focus on growing with the customers they already have locked in.
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