BRAMBLES TRACES its history to 1875, when Walter Bramble established a butchery business in Newcastle. Walter gradually expanded into logistics and the company eventually entered the pallet pooling business with the purchase of CHEP in 1958. Nowadays, Brambles’ 345 million blue, wooden pallets are an essential part of the plumbing of global commerce.
Amid the global shortage of pallets experienced since the pandemic, Brambles’ earnings have only inched higher when some expected that they might soar. This is because, despite the shortage, Brambles have failed to meaningfully increase pallet rental prices. Whether they were unable or unwilling, Walter Bramble would at least be happy to know that the company has stayed true to its roots and butchered the opportunity of a lifetime. Shareholders have been less happy.
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BRAMBLES TRACES its history to 1875, when Walter Bramble...
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