This is fast turning into the no brainer of the century.
If QVC is largely responsible for the dramatic increase in sales in Japan its hardly a huge leap of faith to contemplate something similar happening in the US on launch.
QVC is actually an American company that broadcasts in Japan so the groundwork is already in place. If, as suggested, Evolis is one of QVCs leading brands in Japan they will pretty smartly get it to market in the US.
Ann: Update on Japanese Sales-CDY.AX, page-24
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