I believe colour retention is a key focus of the Salon only range. Exclusive Salon distribution will maintain profit margin and premium market positioning.
I suspect this range will also feature in the Japanese Evolis "feature" retail outlet. ( I can see the lines now)
The release of the range is in approx two weeks so I am sure we (& the hair care market) will be made aware of all features etc. Not sure if there is an accompanying advertising campaign. Would make sense though to leverage the previous awareness media campaign.
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