Running another trial to get the result you want is definitely not what I would consider good science.
If the product kills the cold virus in a lab and in the nose, but if it doesn't lessen illness/suffering, what is the point?
Really don't see the utility here. People aren't going to pay $15 at Chemist Warehouse for a product that doesn't shorten the period of illness or make you feel better.
Running another trial to get the result you want is definitely...
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