It's my understanding that this is most likely what played...

It's my understanding that this is most likely what played out...in the announcement "New Buddy Ohm Hardware Order Follows Growing Market Demand" there is a paragraph which states ...

Exclusivity Discussions in Australia
The Company wishes to advise that it is currently in negotiations with a distribution partner in Australia; final execution of an agreement with that partner is pending the result of separate discussions regarding exclusivity of varying pieces of the Buddy Ohm offering in Australia. The Company will provide further details to the market upon resolution of those discussions.

I am yet to see an exlusive deal in Aus so this to me means Telstra wanted a monopoly on ohm and weren't happy to commit to a minimum dollar value that BUD would have wanted in exchange for exclusivity.