I share your sentiment Goldbear. Having been involved in the...

I share your sentiment Goldbear. Having been involved in the electricity, renewable product metering and data space for 20 years. I was not so sure that Telstra was the best partner choice.
Additionally as a reseller of the Ohm product, I was also concerned that the motivation for Telstras involvement was for ill conceived reasons.. i presume sales of data and customer entanglement was the main game here for Telstra. To my mind the sales pitch is best left to energy (and other utility) specialists.

The incentive for clients (and the margin for resellers) is significantly less than elsewhere in the world. In essence Australia really isnt the market at this point in time. Point being made...a lousy partner (telstra) and a relatively poor market incentive could have set the buddy offering back in the perception stakes.