Going to take me a while to comprehend what you are sayng here - that's on me and not you
I can relate to the sales cost part - very good point.
ARPU I am still struggling with as the increase from Q3 to Q4 in ARPU is equivalent to the 700 new clients having an ARPU of $11.400 - My thoughts here are that the drop in margins from H1 to H2 might be connected with bigger packages sold but less profitable.
Ann: Update on USA Operations, page-111
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