@littlecorn
There appears to be an ever increasing number of competitors. The Good Guys are selling Lenovo smart bulbs, I do not think I have seen them before.
https://www.thegoodguys.com.au/SearchDisplay?categoryId=&storeId=900&catalogId=30000&langId=-1&sType=SimpleSearch&resultCatEntryType=2&showResultsPage=true&searchSource=Q&pageView=&beginIndex=0&orderBy=0&pageSize=60&searchTerm=lenovo+smart+bulb