Based on the amount of negative feedback they get about the subcription model, I would have thought they would be making a bigger deal about being able to buy indivdual products without locking into anything. The subcription model was a negative of their business and this new opttion could be a game changer for B2C.
It should be integrated into their site, Facebook and instagram but is currently only assessable through instrgram. Its not even on their website. They should be screaming this from the rooftops
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