Reputation appears to be a pretty valuable and easily lost...

Reputation appears to be a pretty valuable and easily lost commodity... and given Atrum practically self imploded this time last year, it's obvious the market isn't going to give them it back so easily (nor to forget the ongoing litigation between the company and no.2 & no.3 on the share register).

Commited cash in the door (be it project investment, early cash flows or offtake agreements) will probably be the only thing that really allows us to start seeing the true value.