From the announcement: "Christopher F. Burke, and all other key...

From the announcement:
"Christopher F. Burke, and all other key executives of the Company’s new insurance division, participated in the US placement."
Nice to see the new execs putting cash in.

Interesting to see some short interest in the stock emerge. I can see how from the outside this may seem like a good idea. The stock is yet to announce its first contract and without DD it looks similar to 1PG or RFN. There are some key differences though, firstly UPD's data, at the very least appears very valuable. IPG and RFNs business models were highly spruiked and lacked substance. Secondly, and just as important the share price rise in UPD has been driven by funds rather than retail investors. The main difference here is that funds like Thorney, Fidelity, OC etc etc have presumably done a bunch of work on the stock are aren't going to get scared and sell before the business provides clarity on exactly how the revenue looks. Given how well funded the business now is i'd be sh!tting myself being short because the company has a long time to give an investors a pathway to back filling the mkt cap.