Ann: US Investor Presentation, page-243

It has to be rethought. There has been 200 years of development to get it to where it is today. Along the way various shortcomings have been identified and rule of thumb solutions have become the norm. Some rule of thumb solutions are written into bylaws. A house slab on sand is 100mm. Project builders go to the trouble and get the engineering certification to reduce it down to 85mm and in some cases down to 75mm. A general builder is stuck with the 100mm because he has not the volume to justify the engineering costs. It is automatic. Paths without traffic are 75mm, with traffic 100mm. Carparks for cars are 100mm, for trucks 150mm. Etc. To change this requires someone to say it can be done differently. Someone has to say to an engineer, "use edencrete and reduce the thickness, use edencrete and use less cement, or use edencrete and use less reinforcement". Use edencrete and get these advantages. But the engineer has to be able to prove it. He first has to get past the council building department and the past the councils independent checking engineer.
When you get into structural elements, the standard cover is 40mm in industrial areas, 50mm cover in marine and 25mm in domestic or the internal face. When you reduce these standards because you are using "edencrete" and you do not have to cater for normal shortcomings in the concrete, you are still going to have to prove it.
This is the challenge, to show the council building departments and their checking engineers that yes concrete using edencrete with 25mm cover is better than normal concrete using 40mm cover.
It is hard work to do in general concrete usage. But in special needs concrete it is a no brainer. Reduce a bridge beam by 15mm all round gets rid of a lot of dead weight which can be taken out of the equation. Once it can be shown to work in bridges, it can be then taken into highrise and then into residential. Engineers don't have to prove it works, there are actual examples down the road.
Another 12 months and we will have new roads, and start being the norm in bridges. Contractors will start seeing benefits and the smart ones will be telling their engineers to make it happen. Once that happens the slow ones have to hop on board or get left behind.
Once this starts popping it will be rocketing.