Im in no way defending HCT here, but that comment is leaning on...

Im in no way defending HCT here, but that comment is leaning on the negative side. Having your product line sold to multiple end users will increase the exposure of company. If the bread is successful in its rollout then it will subsequently help all other aspects of their product line achieve validity of said company. Your absolutely right this does not cover a quarter, but this is one large bakery chain. Success could see them roll this out too more bakery chains that are larger and the income extrapolate. If this is real and does start happening, then this company is on a path to restoring faith in it. If it turns out to be another lie then it will be yet another nail in the coffin. Either way the company needs to do something and it appears to be trying.