https://shopper-help.sezzle.com/hc/en-us/articles/6430162380948-What-is-Sezzle-Premium-So Sezzle in standard form is totally free and users can shop at thousands of merchants - no payment fees, no monthly charges, no account set-up fees.
For $9.99 a month, users can access Premium which unlocks various other stores like Walmart, Lowes, etc. The monthly fee imo is not much given some bnpl charge similar just for having an account. People prefer to pay for an elevated service rather than be forced to pay for a standard service.
138,000 subscribers out of almost 3m active users is a 5% takeup in a short space of time and shows huge potential. Subscribers have been increasing since the launch at an average of about 400 new subscribers each day. What if they hit 10%, 15%, 20% like other "Freemium" models do (think Spotify, Netflix, Linkedin, etc)
On the last conference call Sezzle mentioned modifying Premium to allow different levels to suit the user - just another initiative that we'll see in time.
