Unfortunately I have learnt the hard way. We often get caught up...

Unfortunately I have learnt the hard way. We often get caught up in the 'cult' of the CEO and think we are right when the market is telling us we are wrong. The market can be highly inefficient in the short term, less so medium term but in the long term it tends to get it right and 20 years qualifies as long term.

The biggest problem for the company is not its products, they are not earth shattering from a commercial point of view because they do not produce recurring income streams, that is what excites the market, it likes consumables or software type returns. The problem is it has no support in the market. Brokers are important, they are a force multiplier in that if they like a stock then can get not only their clients buying but also other guys they know in the industry. Research coverage even better as it spread the story.

And of course insto's, they can absorb big lines of stock and push the good news which can generate share price momentum. Some on hear think day traders/algos are bad, they can be annoying but they help provide liquidity which many look for. All of this goes to management, no cut through with key players.

Some of the selling today may have been uncertainty re China, they have just restricted air travel as the Delta strain is starting to spread. Of course that could be a sad positive if it triggers demand for Uscom devices. Whether UCM can ramp up production would be a key issue but they cannot afford to play it cute, share price runs, raise and invest in growth.