Mongy, I would have thought core business for CW was mixing with...

Mongy, I would have thought core business for CW was mixing with the movers and shakers who make purchasing decisions? Why not showcase the company to a targeted audience? Cheaper than tripping around the world cold calling potential customers. Does not take many new contacts from a conference that convert to a customer to pay for attendance at the conference.
Also critical that CW keeps abreast of new developments that could potentially become a market for VXL output in whatever form is required.