Yep, I agree. I don't see the message getting out effectively...

Yep, I agree. I don't see the message getting out effectively yet. The website (which looks good, but is hard to find) doesn't seem to mention the app, the facebook page says the app is "coming soon", and I didn't see any mention of Veterans Call on the affiliated charities' facebook pages the last time I checked them. I assume (hope) all of these things will be addressed for the Veterans' Day launch, and I hope the iphone app will be available in time to capitalise on it.

If you have watched any NFL games the last couple of weeks, you would have seen how massive the soldier and veteran charity awareness is at the moment. All of the stadiums have pro-soldier messages and colour schemes, and the players and coaches have camo highlights on their uniforms and jackets. I think the Activistic guys have chosen a great time sentiment-wise for their big launch, and I really hope they nail it.