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sent a few questions :1) Reduit has launched a storefront on...

  1. 3,127 Posts.
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    sent a few questions :
    1) Reduit has launched a storefront on JD.com in China with the full product range. However we seem to be doing nothing to capitalise on the lead up to the most important shopping day in Asia : 11/11. No promotion is apparent and none of the expected 11/11 product discounting has led to our products not selling at all, or having at most a handful of sales. Why are we missing this opportunity?

    2) We seem to be relying mostly on word of mouth or organic growth in consumer awareness for Reduit. One "here today gone tomorrow" product placement (Beckham), Occasional Instagram posts with a mostly lukewarm response, and product being available in just a few online shops. What's more, we seem to have reached a lull after the 20 weeks of product releases rather than kicking into high gear to promote the full suite of products. Is Reduit awareness and sales tracking the way you were anticipating? What are the next steps?

    3) The Reduit Pro versions seem like they should be targeted at salons and spas. Getting hair and body care professionals to use/promote our products with their customers should help spread awareness and increase prestige and sales. Yet the products do not have additional features that might make them appealing for professional use except for a boost function that probably drains the pods twice as fast. Pro really is just the Gold version without the colour. Perhaps a charging stand and high capacity pods would have been desirable pro features. Is this a missed opportunity?

    perhaps a bit wordy and with a mood coloured by recent events, but there they are. i'm not interested in asking about the agm resolutions (that we can deal with by our votes and via the organised shareholder initiative). But if we don't get a fire lit under our sales, all the fighting about shares will be for nothing.
 
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