VTG 0.00% 8.1¢ vita group limited

Ann: Vita Group completes acquisition of Clear Complexions, page-3

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  1. 2,144 Posts.
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    Hi PP

    I'm still sitting on the fence on the Clear Complexions long-term prospects.


    The beauty business culture is entirely different from mobile phones.

    Phones are seen as a necessity that can't be delayed. Beauty treatments will be seen as a luxury that can often be delayed or even avoided.

    The customers for this sort of business have to be cultivated - they're not 'walk-in'.

    VTG talks about growing the business but gives no indication about how it's going to do it, (that I'm aware of).

    While ALC and TFG are identified as being the main 'competition', even if you take ALC and TFG out of the picture, there's a billion other places people can go to to get their beauty fix and which are in much more convenient locations to where they live provided by professionals with which they've already formed a relationship with. (I've noticed in the past - all the ladies I've ever known swear by 'their' hairdresser or beauty person, not the business.)

    Regardless about what I think - Mr Market doesn't seem to be particularly enamoured either.

    Just yarning.
 
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