Ann: VitroGro Sales Planned to Start in June 2012, page-5

re: Ann: VitroGro Sales Planned to Start in J... Wrong...

What they are saying is that by pushing out the expiry by two months they can meet the expected demand with already existing product.

What this shows me is that the team have done their sums and worked out a significant proportion of their product will be thrown out if the expiry date is set from now, instead of late May.

Given that growth is likely to be exponential and re-ordering will be cyclic (based on 12 week treatment programs) it is not unreasonable to assume that somewhere between 25% and 40% of their product would have to be thrown out if the expiry date is not extended. There goes your profit on the whole production run!