Sounds like a good strategic move to me, they are expanding sideways to gain exposure to the wider and much larger medical market.
They mention 280,000+ consults per year at $60 - $90 per consult. So say 70 x 280000 that's an extra absolute minimum $19.6million in revenue per year without considering any extra growth or the roll out of their existing products into this platform.
hopefully this turns out to be yet another good strategic move by the company.
Ann: Vitura Health acquires Doctors on Demand, page-4
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