Agree. We can continue selling expensive kits to big customers and a large firm with 100 stores will sell the new cheaper options independently. Combined with the Origin deal which provides annuity income rather than up-front sales we are opening up a variety of ways to sell our products, rather than just relying on our own direct marketing. Of course the key is how successful these alternative routes to market turn out to be. We need a large lift in sales to become self-financing.However, if the product is as good as claimed the problem in our slow growth had to be how the product was being marketed. Hopefully the cheaper products and new marketing avenues generate better sales.
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Agree. We can continue selling expensive kits to big customers ...
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