They certainly haven't been sitting on the sidelines doing...

They certainly haven't been sitting on the sidelines doing nothing as those who are not seeing any results have concluded.

Nice to be invested in a results based business. I'm pleased to see they are prepared to stop spending money on IR and PR firms who aren't able to produce measurable results in the current investment environment.

Having lived through a lot of good and bad times I've learnt that keeping your gunpowder dry for the good times is a much better strategy that wasting it trying to achieve the impossible.

They have tried changing the firms a few times. I'm inclined to think patience is the only worthwhile course of action in the current market.

Be interesting to see what happens next. Maybe they have decided that putting all their funds and efforts into promoting the product is the best way to go at the moment.

Gets my support.