it’s in the company’s best interests for option holders to...

it’s in the company’s best interests for option holders to exercise their options - they stand to raise $20 million in cash from this, remember?

If the company doesn’t make an announcement very soon, then I can’t imagine that anyone would exercise their options and they might be forced to raise capital at a lower price. So yes it sucks for option holders being in limbo, but it also sucks for the company.