It made me think of Redbull down the road in Fuschel.
It is a great branding move on multiple levels.
The most simplistic being merchandise
https://motorsportsuperstore.com.au/shop/aston-martin-red-bull-racing-mens-team-hooded-sweat-jacket/
Ann: Vulcan Partners with Nico Rosberg & RXR Extreme-E Team, page-28
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