The lack of approval doesn't stop the company from proving their algorithm through a series of real world tests. The same company did this before data interception laws came into play and haven't since despite promising to do so.
It would be so simple for them to make a video showing side-by-side benefits of the app and cement that the algorithm works. You can't blame people for using the first 'MVP' (a term they started using last minute) version as yardstick as it is all we have had in a year and bit besides a PDF with a few runs of ookla speedtest.
There's plenty of talk/worry over monetisation, Apple, CAC etc but none of that really matters if it the algorithm doesn't work.
By all means let's see if the next version proves this but we're starting to get to a critical stage as our reserves of cash aren't exactly large (we burnt 1mil + getting from June Version to MVP release) and that's before any significant marketing has kicked in. I hope we don't have a cap raise before a proper version is released.
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