Actually this might be quite a clever move. Their educational content is impressive and selling it via Amazon may just work. Then upshot is that they are selling the book globally and thus "advertising " Family Insights globally. Every parent that buys the book may download and sign up with the app.
This could be genius... or not.
Revenue streams are building though... just one needs to rocket!
On a side note.... if you look at the competition and all their "amazing" news it has done nothing but drive the share price down. Quite funny in an insane kind of way... like what does a company need to do to prove they are ticking all the boxes??
IMO
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