Ann: Warner Bros. and Linius sign collaboration agreement, page-112

"Driving personalized video results is such a massive problem that one of the brightest minds in our industry was moved to handle Google Cloud under Diane Green instead of focussing on Youtube as that required massive dev work. Google's been at it since they bough youtube and you can see that Youtube is a large dent in their bottom line."

Agree that is a massive problem and that the big boys have been working on it for years. However, sometimes it only takes a genius idea by an individual to completely rethink the problem space: https://www.google.com/patents/US8893203

LNU have generalised the VVE solution/patent in such a way that the big boys will struggle to separate the massive video content with the small header in any of their solutions. A massive disadvantage. If the big boys had even thought of such a solution they would have put blocking patents in place. The fact is they were beat to the punch by some out of the box thinking. This happens all the time in technology. Don't always expect the big boys to come up with all the genius solutions. There's only so many geniuses they can hire and most prefer to work outside the restraints of a massive multinational to ensure their freedom and to maximise their potential/value.