In fairness we were at $1.70 only a month ago (4 Nov).
Anything that progresses the schedule faster, and consequently the addressable market, is fine by me right now.
Having 28nm back on the schedule is great news. Its another important tool in the scalability kitbag.
This is the only non-Flash NVM company that is simultaneously addressing scalability whilst getting its initial products to market.
Make no mistake, scalability is the lynch pin to success here. Its how we take the entire $2B SPI NOR market then into into the NAND Flash market.
First products at 1MB 40nm will only address about a $400M/yr market, if we are lucky.
We need to use the NAND Flash scalability playbook to ramp up size quickly to address more of the NVM market.
Simple metric, 128MB gets you the entire SPI NOR market.
To do that we need stacking and multibit in place via the Leti technology as quickly as possible.
28nm is more efficient, allows more memory on the chip and is cheaper. Also, if we are being embedded on a single chip with CPU and IO etc it is likely to be at that density, so its one layer at all the same density
and we can have more memory in the one device.
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