Shorters were in control. Once we all acknowledged they were in...

Shorters were in control. Once we all acknowledged they were in control, it's their game, and selling is making them win. So holding is the best antidote. We knew material news was coming and risking the train leaving the station without us is a sure way to join the scramble for co-ownership in a great company when it drops.

Constant reminders about this company's capability were going out as much as possible but it doesn't stop capitulation depending on what strategies individuals here have adopted.

This (big goal kick) was a likely expectation all things considered imo.@PhantomGWW called it well when the shorting really started in earnest. The "greed" factor kicked in. And now the (appreciating) price is needed to be paid. I am not going to lose a minutes sleep over this punishing action against a great company that delivers and will deliver a product that measurably reduces impact in terms of material and energy, on the world. A lesson hard learned for this greedy bunch who will likely now think twice and perhaps pick a more deserving company.

We've been shining through some red days as a result.

One has to look at the full context; all the factors involved. Then the decision becomes easier.