72m shares traded on Friday. thats a significant turnover of the register. the new shareholders will look at WFL as an investment averaging around 5c-7c. I have bought multiple times my original investment, heads and options over the last couple of months and like these new investors don't view my investment in sp values before the consolidation.
the reason for my increased investment are
we have a $12m market cap with a sp of 5.7c (before consolidation .3c). I know we have had major dilution and management issues but imo, we are now placed in an excellent potential growth position.
we have Paul as our CEO, who has built an very experienced team around him, with many leaving Foreo to join him.
just one as an eg. Selma Busovaca general manger of reduit,
- Foreo 4y 9m
-OTC 1y
-L'Oreal 7y 10m
-Amway 4y 8m
so adding to our team we have built 4 bases (6 with London and San Diego with 1 employee and a 3rd party logistics operation)
- Perth, concept innovation
- Dongguan, device development and production, (key focus, effective new product industrialisation, interesting seeing they have recently advertised 6 new positions. post 53720049)
- Laguno, formulation development and bulk production
- Zagreb, consumer marketing, content management and digital support
we have already commercialised products, reduit one, spa and uni, with a range of hair and skin pods. we have Swisswell close to launching with Lubricen (or bodyguard) and ECO our at home hygiene device. we also have a range of products in further development with sunscreen moisturiser, cleaner and exfoliator as we'll as sculptor and toning module as an addition to UNI, more range of pods, enhanced delivery of cannabinoids. the list grows after each presentation. Paul commercialisation and Jeff innovation seem to be a good team.
then to sell these products we are setting up retail partners already, with current body, JD.com, Amazon, look fantastic, shaver shop and from Friday a initial $700k order from russian retailer Bork. from the last presentation we have new partnerships with international diversification already lined up.
so we have built a great team lead by Paul, manufacturing capability of up to 5000 pods a day from Laguno and devices from Dongguan, commercialised products for sale with future brands to be released, with established retail partners that are continuously growing.
and as an investment you can get all of this in a company with a market cap of $12m. it's a buy for me !!!
ps. I also realise there are hurdles that will need to be cleared, but if they weren't I wouldn't have had to opportunity of buying in the 5c range lately. DYOR, IMO, GLTAH.....
WFL Price at posting:
5.7¢ Sentiment: Hold Disclosure: Held
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