Thanks for your input, DrG.
People should either trust their own research, or do more research. It is disengenuous to state Decipher are "just" a start-up and have signed a monthly SaaS license because they have no idea what they are going to get from Pointerra and want an easy out.
Here are some clues for those who can't be bothered doing some basic reading. or have alternative agendas.
1.
Pointerra and NGIS sign Strategic Partnership Agreement.Paul Farrell is CEO NGIS.
This is worth a read to see what Paul Farrell has to say about Pointerra:
http://www.pointerra.com/wp-content...NGIS-sign-strategic-Partnership-Agreement.pdf2. About Decipherhttps://www.decipher.com.au/about-us/"Decipher was born within the Industrials Division of Wesfarmers. Initially a small start-up, Decipher is now in over 60 countries delivering award winning cloud solutions that help manage the earth’s resources to be more sustainable and profitable."
Award winning biomass imagery
"You can now see your land in a whole new light with our award-winning spatial mapping tool.
Developed in collaboration with NGIS,we’ve wrapped up our popular product GreenPrecision into the all-new Decipher."
Decipher have now embedded Pointerra's Daas and AaaS into their platform
3. Paul Farrell is Non-Executive Director of Pointerra.
Tertiary qualifications in Science and Management including MBA. MD and major shareholder of mapping and location technology solutions company NGIS, one of Australia’s leading GIS companies. 20-years deep GIS sector experience implementing enterprise
GIS solutions from global giants Esri & Google.
4. NGIS Our People
https://ngis.com.au/NGIS/Our-People/Paul-FarrellPaul is the Managing Director of NGIS Australia.
He has seen the company grow from being a boutique map maker and digitising house to a complete provider of mapping and location technology solutions to large enterprises, working with globally recognised technology companies such as Google, Esri and CARTO.
Paul holds qualifications including a Bachelor of Science (Honours) and an Executive MBA from UWA (University of Western Australia); and a Postgraduate Diploma in Management from ANU (Australian National University).
Paul is involved in many boards, including Pointerra, Frontier Si and the WA Regional Development Trust. He is a past National Chairman of SIBA (Spatial Industry Business Association) and was previously a board member for AIIA (Australian Information Industry Association).
Paul is a strategic thinker who has an appetite for seeing how far spatial information can change business and society for the better.
He is sought after by both government and commercial entities to explore opportunities for business transformation by making data and technology open, accessible and location enabled. He is a frequent keynote speaker at industry conferences and events.
Question: Who are you going to trust? 
