I should probably also point out, if a company like a restaurant...

I should probably also point out, if a company like a restaurant advertises on the radio, I think it would be reasonable to suggest most people who have money, i.e adults, could be a potential customer. Broad spectrum advertising for wangle would be less effective. I see wangles adds frequently but I have no kids. My Dad sees them and previously had kids, (if he tried monitoring my internet usage now I would be very concerned).

Businesses that are generally less desirable to the general public get around this dilemma by advertising during specific times or in specific places, i.e machinery before fathers day, KFC during the cricket. Targeted marking is the game and what we are doing.