Launch is obviously the first step but the GPS is the big ticket item imo. Every single kid that walks, rides or public transport to school is a potential costumer. $8 a month for piece of mind is a no brainer. Add that to the push for better truancy control and the school portal will be a no brainer for schools.
Get the Morcombe family charity behind this. I can't think of a better group to promote the app and the recognition for them is huge.
~~Mag
Ann: WFI to Launch Android and Additional Portal Capabilities, page-30
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