Ann: wheezo Launch Update, page-36

I think their marketing plan is to start with the pharmacies, where they will be sold, including the focus on educating pharmacists- for which take up so far has been very promising. It has also focused on the peak asthma association- again, where asthmatics will get information from.

I think GPs have been a part of the different studies - I also know GP access is a crowded space. But as the company has not yet explicitly provided information on how GPS will be informed of Wheezo, I am at a loss as to what information this forum can provide you on this?

Personally, I am much happier with the company’s focus on pharmacies than on GPS - as a starting point - as previous boards have talked about GPs but not delivered.

I am happy to wait for further advice from the company on how/when GPs are engaged as part of the marketing strategy.