I looked at that before the write up but it seems out of date....

I looked at that before the write up but it seems out of date. There are now 54 employees = +35%.

USD $14.66M is about AUD $19.2M x 1.35 = $25.9M now using same employee to revenue metrics.

With the up to $1M incentives for trade buyers I was expecting nothing in return for DW8 being marketing funds for the B2B launch. However, DW8 is getting instant exposure to 4,000 trade buyers along with 54 additional staff to promote the B2B launch. The $1M would equate to wages for 54 staff for about 15 weeks @ $30/hr average.

The 20M shares at 30-day VWAP are more likely about 10c SP = $2M for 160 brands & thousands of sku's plus $800k sales via 800 activated trade customers.