The Michelin Man's real French name is Bibendum, (call him "Bib") which comes from a slogan borrowed from the poet Horace's Odes, "Nunc est bibendum," or "now is the time to drink."
The name fits the market - if there are no formal links there will no doubt be informal links given these are both run by veterans in the same space
Ann: WINEDEPOT Partners with Bibendum to launch Marketplace, page-84
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