Ann: WNB exclusive distributor agreement with Novalent Shield, page-55

That's where advertising to masses will sell the product! Even if it is the best product available unless the masses are aware of it how does one expect to sell it? Wide spread advertising considering all the platforms available is the key, which additionally comes at a cost but that is where the hierarchy have to show confidence in spending on getting the product out and advertised before taking the huge remuneration!