I'm happy to see progress, but something doesn't sit right with...

I'm happy to see progress, but something doesn't sit right with me.

Where did this "Buntine" label come from? I find no description of what that means or why they are using this label. Does it mean something different to Lupin protein? Is it simply the result of a marketing decision on what sounds good to a focus group? It just appears out of nowhere!
I don't like being played with marketing bullshit. And this term suddenly appearing out of nowhere without explanation, smells like bullshit. I initially cut them some slack of the "4 returns" slogan too, but that also is looking like meaningless virtue signalling these days.

Straight facts please Anthony and Ben. Don't play word games with shareholders. When you do that, I lose faith in you. It makes WOA look like a flimflam scam.