Completely overpriced bid for API which is profitable only at the best of times with extremely tight margins and negative retained earnings.
If they run the company as is they may get back their invested capital in at least 25 years.
The unaccounted for variable of course is the increase in WOW monopoly in this sector, or, if they close API down and redirect customers into WOW stores they will see increased sales of their own brands and customers are likely to buy other products also.
They may also divest API and return part of the initial investment into the coffers while removing a competitor from the market.
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